Advisory Board
Bill Santo
Experienced entrepreneur with over 25 years experience successfully founding, financing, building, managing and monetizing software companies.
Bill is currently a Managing Director covering Enabling Technologies at Gruppo Levey & Co. Previously he was a Managing Director and CIO at Madison Williams and Company. Mr. Santo was CEO of Firepond (FPND.OB) from May 2005 through May 2008 where he engineered and executed Firepond’s transition from a traditional enterprise software company to a subscription based SaaS model. During his tenure at Firepond Mr. Santo raised over $60 million in expansion and acquisition capital. Prior to Firepond Mr. Santo was a Managing Director at Sanders Morris Harris, a publicly traded diversified financial services firm. Prior to joining SMH, he was a successful entrepreneur involved in numerous start-up opportunities, primarily in the software industry. Most recently, Mr. Santo co-founded Magnetic Alliance, an online marketplace, facilitating co-marketing and co-branding opportunities between consumer brands and entertainment content producers. Before that, Mr. Santo co-founded the Web acceleration firm, wwWhoosh, Inc., and served as its CEO from 2000 through 2001. Prior to wwWhoosh, he founded and was CEO of InfoCellular, a company that developed customer acquisition software for the wireless communications industry. Within 5 years of its inception InfoCell’s products had been deployed at 26 wireless carriers across the globe. Mr. Santo holds a B.S. degree in Political Science from the University of Massachusetts and a Juris Doctor degree from the New England School of Law. Mr. Santo started his career as a Public Defender in Middlesex County, MA
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